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Pharrell's store got it first.
How the adidas Adistar Jellyfish Crystal Sand ran as a SuperSwipe Pay After draw on blackyachtrock.com, five days before the wider adidas CONFIRMED release.
The Jellyfish returns in Crystal Sand
Three weeks after the Triple White, Pharrell Williams brought the adidas Adistar Jellyfish back in Crystal Sand, Trace Brown, and Core Black: tan and beige layers over the sculpted upper, light blue hits in the midsole and outsole, and jet black Three Stripes. It ran as a SuperSwipe Pay After draw, with bots filtered before selection.
Before CONFIRMED, blackyachtrock.com.
adidas CONFIRMED and select retailers carried the Crystal Sand from August 22. VIRGINIA's own fans could win it from August 17, on the brand's own storefront, with no app to download and no third party account to make. The most loyal fans got the first shot, from Pharrell directly.
Same store. Same draw. New colorway.
Fans entered with a form in VIRGINIA's own theme: a size, an email, and shipping, with no card at entry. Winners got a private payment link by email and SMS and paid the $300 retail in the store's checkout, first come, first served. No redirect, no waiting room, no spreadsheets.
Sold out on blackyachtrock.com.
The colorway cleared five days before the wider release, and the store stayed live from open to the last pair. The draw ran on the product page itself, which is where fans saw it end.
Your store should never get it last.
Crystal Sand went to VIRGINIA's own fans first and sold out. See how the Triple White ran, browse more drops in the case studies, and see plans on the pricing page.